07-12-2007, 09:10 AM
Basically, it's your ISP deciding how fast your connection is based on who they're affiliated with. Say, for example, that ComCast is with FOX and Verizon is with NBC. Well, if you're on Verizon's network, your access to FOX material will be impeded - either slowed or stopped all together. If you're with ComCast, then you'd be thusly impeded with NBC. Further, it gives a way for networks to have ISP specific content. That is, you could only view special content on certain sites depending on who your ISP is.
Essentially, it's coroporations' way of pushing brand loyalty on the unwilling consumer, making you use what generates profit for them instead of what you'd prefer to use.
Essentially, it's coroporations' way of pushing brand loyalty on the unwilling consumer, making you use what generates profit for them instead of what you'd prefer to use.